Why Choose Us

We started this company because we believe that it is possible to combine quality cleaning service, excellent customer service, a genuine concern for the environment, sustainable business practices and strategic business principles into a successful organization that meets the needs of homeowners and companies in the Madison area. All of our products are all-natural, non-toxic, and biodegradable. We do not use any harsh chemicals, such as bleach or ammonia.


kris koenig

Kris Koenig – CEO

After more than 15 years as a marketing executive, Kris decided to follow her passion for the environment and customer service and start Natura Clean with her husband, Luis Pino. Kris’ career in marketing has focused on social causes, such as helping international credit unions meet the needs of their members, and environmental causes, such as developing nationally-recognized energy efficiency programs and marketing for Wisconsin. While managing the marketing department at the Wisconsin Energy Conservation Corporation (WECC), she helped develop many successful programs, such as Focus on Energy, Energy Star, Wisconsin Energy Star Homes and Home Performance. In fact, her marketing won an Energy Star Award from the EPA for excellence in promoting Energy Star appliances and lighting throughout Wisconsin.

Kris is considered an expert in green cleaning and has been featured in local publications, such as Sustainable Times, Madison Magazine, Wisconsin Woman, The Wisconsin State Journal, In Business, and Brava. She is also a speaker on the topic and has presented on the benefits of green cleaning at local libraries, stores, and wellness workshops. Please contact us if you would like Kris to present for your organization.

Kris serves on the City of Middleton’s Sustainability Committee as its vice-chair. She is a member of Green America, the Sierra Club, the Mother Nature Network, and a long-time member of the Nature Conservancy. She has her Bachelor of Business Administration from the University of Wisconsin-Eau Claire and an MBA from Edgewood College.

Luis Pino

Luis Pino – President

Luis had worked in the commercial and residential cleaning industry for 12 years before starting Natura Clean with his wife, Kris Koenig. After working in an industry that tends to use harsh chemicals, he was happy to change to eco-friendly cleaning products. In fact, he has noticed that our products actually clean better than the toxic chemicals he was previously using at other companies. He has also noticed that he feels better now that he’s not working around toxins.

Currently Serving the Following Areas!

Middleton, Madison, Monona, Fitchburg, Verona, Cross Plains, Black Earth, Waunakee