Transforming Homes, One All-Natural Clean at a time.
Kris and Luis Koenig, the founders of Natura Clean, started the company with a vision: to prove that it’s possible to combine high-quality cleaning, outstanding customer service, environmental responsibility, and smart business strategy—all in one organization. They believe homeowners and businesses in the Madison area deserve a cleaning service that’s not only effective but also safe and sustainable. That’s why every product they use is all-natural, non-toxic, and biodegradable—never containing harsh chemicals like bleach or ammonia.
All-Natural Products
We use carefully chosen all-natural, non-toxic, and biodegradable cleaning products that are truly effective and safe for your home and the environment.
Sustainable Practices
From reusable cloths to green energy and recycled materials, we’re committed to eco-friendly practices in every part of our business.
FAQ
Find the answers to some of our most frequently asked questions.
Do you need to come to my house to provide an accurate quote?
No, we provide fast and accurate estimates over the phone or online. In rare cases where something unique is involved, we may ask for more details.
What is the next step after submitting a request for a quote?
We will follow up by phone, text, or email so that we can understand your specific needs and answer any of your questions.
What about my fur babies?
We love your fur babies! If yours are people-friendly please feel free to leave them in the house. Usually what happens with dogs is they bark or get excited to see us, then they follow us, quickly get bored, and take a nap. Cats usually hide under furniture. If a pet is aggressive, we will require them to be in a kennel or separate room during the cleaning.
Do I need to be home during the cleaning?
You don’t need to be home during the cleaning. If you’re away, we’ll take care of everything. If you’re home, we’ll work around you or skip any room you prefer.
Do I have to have a first-time clean when I book a weekly, biweekly, or every four week cleaning?
Yes, we need to get your home to a point where we can maintain it. Even if you have a cleaning service currently, we still require it because comparing cleaning companies is like comparing apples to oranges. We are much, MUCH more detailed than most companies. If your current company is cleaning well and cleaning similar things as we do the first cleaning won’t be as much as if you haven’t had it cleaned in months or years. But let’s be honest, if your current cleaning company is cleaning well you probably wouldn’t be looking for a new company. Our clients are amazed when we are finished and say their home has never been that clean!
What do you NOT clean?
We don’t clean biohazards (pet waste, vomit, or urine), electronics, blinds (beyond light dusting), or walls. We also do not handle hoarding situations or areas with bug infestations.
Are you supposed to tip a cleaner?
Tipping is not mandatory or expected. Some people do and some don’t. When our cleaners are tipped, they really appreciate it! Some clients leave cash on the kitchen counter with a note specifying it is for them. Some have us add it to their cleaning payment. Some wait until the end of the year. It’s really up to you. We do provide the option to tip when the cleaning survey goes out in case the client forgot. It’s just an easy way for the client to let us know that they would like us to add a tip to their charge.
What is your arrival window?
For the first home of the day we will arrive between 8:00 and 9:00. We give our employees this hour window in case they need to schedule an appointment, see their kids off to school. etc. For the rest of the day we provide a two-hour window for arrival when requested.
What if I’m not happy with the cleaning?
We are human and occasionally we will miss something. When we do, we have a 24 hour guarantee. If you let us know within 24 hours of your cleaning, we will return within 24 hours to clean the missed area. We do not offer refunds because we are confident that our team can obtain your satisfaction.
Do you offer add-on services?
Yes! We can do various special projects, such as refrigerator or oven cleaning, cleaning insides of cabinets, windows, etc. Just let us know what you need ahead of time so we can take care of it.
Will I get the same cleaner each time?
We try our best to send the same cleaner each time. That is our goal because we want our cleaners to have the same route and get used to each client’s home. It can’t always happen because people get sick, go on vacation, etc. so there will be some variation.
Do you offer gift certificates?
Yes! Please let us know and we can sell a gift certificate to you. And we can even email it to the recipient if you would like.
Who We Serve
Non-toxic Cleaning for ALL Industries
Residential
We attend to the details of cleaning your home, so you can trust that you will come back to a clean, sparkling home that is done in a way that is safe for you, your family and the environment.
Commercial
We work with commercial clients to meet their unique needs—whether it’s green office cleaning, public areas of condominiums, retail spaces, or CDC-approved disinfecting services.
Industrial
As the trusted cleaning partner for the Madison Area Builders Association’s GreenBuilt Home Makeover, we offer green post-construction cleaning for remodelers, homebuilders, and real estate professionals.
Why Choose Us
We Use Only The Best Products
Sustainability is one of our core values, so when we started, we made all of our cleaning products from castile soap, vinegar, baking soda, etc. We loved it, but it just wasn’t scalable as our business grew because of the time involved and OSHA requiring Safety Data Sheets. We needed to find products that actually are eco-friendly (because there are so many that aren’t green even when they say they are), clean effectively, and are made by companies with similar values as ours. After much research and narrowing down the list, we sent products out with our cleaners to get their feedback on what worked the best. We know the products we use work, are actually green, and made by companies that aren’t just jumping on the green bandwagon.
Our products are:
Eco-Friendly
Made with biodegradable, non-toxic ingredients that are safe for people, pets, and the planet—without any greenwashing.
Aligned with Our Core Values
We choose products from companies that prioritize sustainability, transparency, and ethical practices—just like we do.
Clean Effectively
Tested and approved by our own team, these products deliver a powerful clean without harsh chemicals.
Husband and Wife Duo
Natura Clean is proudly run by husband-and-wife team Kris and Luis, who combine their shared values of sustainability, quality service, and community care in everything they do. Their partnership is at the heart of the company’s mission to create healthier homes and workplaces.
Kris Koenig
CEO
After 15+ years as a marketing executive focused on social and environmental causes, Kris founded Natura Clean with her husband, Luis Pino. She helped launch major energy programs like Focus on Energy and earned an Energy Star Award from the EPA. A recognized expert in green cleaning, Kris has been featured in local publications and often speaks on sustainability. She also serves as vice-chair of the City of Middleton’s Sustainability Committee and holds degrees from UW–Eau Claire and Edgewood College.
Luis Pino
President
Luis had worked in the commercial and residential cleaning industry for 12 years before starting Natura Clean with his wife, Kris Koenig. After working in an industry that tends to use harsh chemicals, he was happy to change to eco-friendly cleaning products. In fact, he has noticed that our products actually clean better than the toxic chemicals he was previously using at other companies. He has also noticed that he feels better now that he’s not working around toxins.
“This isn’t a marketing gimmick for us. This is our lifestyle that we have always had. Our hand-made natural cleaners have been tried and tested in our home first. We only use non-toxic cleaners in our home, so we will only do the same in yours.”
-Kris koenig
Testimonials
What Our Clients Say
We highly recommend Natura Clean! Kris and Luis are phenomenal to work with and it is such a pleasure to come home to a clean house! Their staff members are thoroughly trained (I was surprised at how much of an art AND a science there is to a professional cleaning!) We completely trust them around our cats, which is huge. And I appreciate that they use safe and sustainable cleaning products so the house smells clean – not chemically. Gain back your precious time and leave the cleaning to Natura Clean!
Deb S.
We had a cleaning done by Natura Clean a few weeks ago and it was phenomenal! They did such a thorough job and it was so nice coming home to a clean house that lasted much longer than our own deep cleaning. Our house smelled great and we didn’t have to worry about chemicals impacting or harming our 2 dogs. Would highly recommend for folks looking for a quality, reliable cleaning company!
Gabby B.
What We Do to Stay Green:
At Natura Clean, we know there’s no such thing as a “perfect” eco-friendly company—but we believe in taking meaningful, transparent steps toward a healthier planet. While some companies greenwash for marketing purposes, we stay honest, and we’re always evolving our practices as technology and knowledge improve.
- Use truly eco-friendly cleaning products that are all-natural, non-toxic, and biodegradable.
- Avoid harsh chemicals like bleach or ammonia.
- Use HEPA vacuums that trap fine particles instead of redistributing them into the air.
- Reuse and repurpose materials, like turning old towels into cotton cleaning cloths.
- Avoid disposables—no paper towels, Swiffers, or single-use dusters.
- Choose tools with long lifespans, like microfiber mops and dusters.
- Support local by sourcing from businesses through Dane Buy Local.
- Invest in green energy and energy-efficient systems.
- Use eco-conscious office supplies made with high post-consumer content, often produced by people with disabilities.
- Maintain a green building with eco-friendly siding, Energy Star appliances, and compact fluorescent lighting.